Email Accessibility Erin Perkins Email Accessibility Erin Perkins

Accessibility Is a Marketing Strategy (And Here's What to Actually Do About It)

Accessibility isn't just a website thing. And it's not just for people with disabilities. It's a marketing strategy.

In this recap of my recent interview, I'm breaking down the simple, actionable steps every small business owner can take to make their content more accessible across their website, email, social media, video, and podcast!

Why doing this work is also just good business.

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Erin Perkins Erin Perkins

Social Media Accessibility Checklist: 5 Quick Wins for Instagram & LinkedIn

I see it all the time: posts with incredible information that half the audience literally cannot read. The text is too small. The colors don't contrast. There's no alt text. It's not because people don't care, it's because accessibility isn't part of the process. Here's how to fix that on Instagram and LinkedIn without adding hours to your day.

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