I built a business around accessibility — and when I hit a barrier on a website, I still don't report it. I'm tired. I'm one of the 92% who just leave. Here's what silent churn looks like from both sides, and why your analytics will never warn you.

Nearly 7,000 people answered a viral poll about captions — and 91% use them at least sometimes. Most don't have hearing loss. Here's what the subtitle effect reveals about every accessibility feature that doesn't have a toggle, and why your audience will never tell you when they leave.

Accessibility isn't just a website thing. And it's not just for people with disabilities. It's a marketing strategy.

In this recap of my recent interview, I'm breaking down the simple, actionable steps every small business owner can take to make their content more accessible across their website, email, social media, video, and podcast!

Why doing this work is also just good business.

Learn why auto-captions and auto-transcribe aren’t enough and how to create accessible video captions and podcast transcripts that truly serve your audience.

I see it all the time: posts with incredible information that half the audience literally cannot read. The text is too small. The colors don't contrast. There's no alt text. It's not because people don't care, it's because accessibility isn't part of the process. Here's how to fix that on Instagram and LinkedIn without adding hours to your day.