“Accessibility is not sexy... but it is a must-have. It’s part of your business foundation.” That’s the truth. And yet, I see so many business owners still treat accessibility like an afterthought or worse, like an overwhelming, all-or-nothing project they don’t have time for.

Let’s get real: most small business owners aren’t skipping accessibility because they don’t care. It’s because they don’t know where to start—and they’re already juggling way too much.

As someone who is DeafBlind and runs her own business, I know exactly how frustrating it is to be excluded from valuable content. And I also know it doesn’t have to be that way. I created Mabely Q to help businesses like yours build with accessibility in mind—without it being overwhelming.

I can’t tell you how many times someone hears me speak, gets fired up about accessibility—and then spirals into this:

“Oh no. I have to burn everything down and start over.”

Let’s pause right there.

I start most Zoom meetings the same way.

And not by choice.

“Hey—can you turn captions on?”
“Here’s how to do it…”

You won’t always see it—but you can always include it.

Guess what I’m talking about?

It’s not a trend.
It’s not a TikTok tip.
It’s not your sales funnel.

Let’s get one thing straight—accessibility isn’t just ramps, elevators, or wider doors.

It’s also captions. It’s clear digital experiences. It’s communication that doesn’t assume everyone processes the world the same way. Yet in 2025, the majority of businesses, brands, and yes—even major public events—are still missing the mark.