I can’t tell you how many times someone hears me speak, gets fired up about accessibility—and then spirals into this:

“Oh no. I have to burn everything down and start over.”

Let’s pause right there.

You won’t always see it—but you can always include it.

Guess what I’m talking about?

It’s not a trend.
It’s not a TikTok tip.
It’s not your sales funnel.