3 Easy Tools to Make Your Brand More Inclusive
Let’s get real: most small business owners aren’t skipping accessibility because they don’t care. It’s because they don’t know where to start and they’re already juggling way too much.
As someone who is DeafBlind and runs her own business, I know exactly how frustrating it is to be excluded from valuable content. I created Mabely Q to help businesses like yours build with accessibility in mind, without it being overwhelming.
Most people just don’t know what they don’t know. I’m here to help you figure it out.
“Every single one of us, at some point in our life, will be disabled. Whether it’s permanent or temporary, accessibility matters.”
Why Accessibility Is Good Business
Here’s the thing: accessibility isn’t charity. It’s good business. Making your website, content, and programs accessible means more people can engage, learn, and buy from you. It builds trust, expands your audience, and positions your brand as a thoughtful leader.
I call this approach "successible"—success + accessible. It’s about building systems that include everyone, including future you. (Because yes, you too might need those bigger fonts someday.)
“You’re not just making your content inclusive! You’re making your business better!”
The 3 Most Common Accessibility Mistakes
If you’re feeling overwhelmed, start here. These are the top missteps I see over and over again:
No captions on videos or webinars
If you're educating or selling, captions aren't optional. So many video platforms such as Screenpal, Airtime* (formerly mmhmm), or Descript makes it easier than ever to add captions
Poor color contrast
Light gray on white? Hard pass. Use a tool like ColorBuddy (a free Chrome extension) to test your color combos. This one fix can boost your site’s accessibility by up to 30%. If you’re a designer, you’re gonna want to use Color Palette Studio’s* tools!
“Color contrast alone can boost your website’s accessibility by 30%.”
3. Instagram graphics without matching alt text or captions
Don’t assume your beautiful Canva graphic says it all. Add descriptive text in your post caption or alt text. I love to use She Knows Alt Text to help craft image descriptions!
Bonus: Flodesk Fixes for Accessible Emails
I love Flodesk*. But those gorgeous layout blocks don’t always play nice with screen readers. My tip? Segment your list to send a text-only version for folks who prefer it. You can even add a click-to-opt-in button in your form.
And yes, keep your gifs if they bring you joy. Just be mindful of neurodivergent folks who might prefer a cleaner experience. (Text-only to the rescue again!)
Want more detailed guidance on this? I break it all down in my blog post: Designing Accessible Emails Using Flodesk.
How to Start Making Your Brand More Accessible
You don’t need to fix everything overnight. My favorite tip? Start where you are.
Want help? Here’s how we can work together:
Book an Accessibility Audit: I’ll personally review your systems and give you high-impact, actionable feedback to make your business more accessible.
Join the Successible Platform: My education hub is just $500 for lifetime access, packed with trainings, examples, and step-by-step guides to make accessibility part of your everyday workflow.
Whether you’re a coach, designer, educator, or course creator, accessibility isn’t just the right thing to do. It’s a smart, scalable way to build a brand that includes everyone.
Let’s make accessibility normal! And let’s do it with ease, clarity, and tools that actually fit our busy lives.
Want to dive deeper into this conversation? Tune into the full episode of the Branding Your Business podcast, where I unpack these tools, tips, and mindset shifts in even more detail.
Ready to audit your brand or learn the tools to do it yourself? Head to www.mabelyq.com to get started.
*This post may contain affiliate links, which means I may earn a small commission if you choose to make a purchase through them—at no additional cost to you. I only share tools I truly love and use myself.
