Purple Has Range. Your Color Contrast Has to Keep Up.

Purple is one of the most beloved colors in brand design and one of the most misunderstood when it comes to color contrast. In this post, I break down when monochromatic purple palettes actually work, when they fail, and what to do about combinations like purple + orange or dark purple boxes layered on bright purple backgrounds. With real brand examples from Reverie, Maria Violeta, Aussie, NYU, Twitch, and Allison Hardy — plus the actual contrast ratios behind each one.