I start most Zoom meetings the same way.

And not by choice.

“Hey—can you turn captions on?”
“Here’s how to do it…”

You won’t always see it—but you can always include it.

Guess what I’m talking about?

It’s not a trend.
It’s not a TikTok tip.
It’s not your sales funnel.

Let’s get one thing straight—accessibility isn’t just ramps, elevators, or wider doors.

It’s also captions. It’s clear digital experiences. It’s communication that doesn’t assume everyone processes the world the same way. Yet in 2025, the majority of businesses, brands, and yes—even major public events—are still missing the mark.

As a disabled business owner, I’m tired of being left behind. Accessibility is good business—and brands that ignore it are breaking trust, not saving money.

Learn how Flodesk's alt text and link actions can make your emails accessible and inclusive, boosting engagement with all subscribers.

Last week I was pissed. FURIOUS.

It felt silly to be that mad. The reality is… I’m tired of minimizing my needs.

Do you want to know what set this off?