Erin Perkins Erin Perkins

Butter Yellow Is Great to Wear. Maybe Don't Use It in Design.

Butter yellow is showing up on runways, in editorial spreads, and now in a growing number of brand palettes. It's also one of the hardest colors to use accessibly. In this post, I'm breaking down why butter yellow fails color contrast, how mustard yellow tells a completely different story, and what to do when your favorite yellow just won't pass WCAG standards — featuring a gorgeous real-world example from Janna Carlson's Co-Promotion Club.

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Email Accessibility Erin Perkins Email Accessibility Erin Perkins

Accessibility Is a Marketing Strategy (And Here's What to Actually Do About It)

Accessibility isn't just a website thing. And it's not just for people with disabilities. It's a marketing strategy.

In this recap of my recent interview, I'm breaking down the simple, actionable steps every small business owner can take to make their content more accessible across their website, email, social media, video, and podcast!

Why doing this work is also just good business.

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