Erin Perkins Erin Perkins

Silent Churn: The Customers Who Leave Without Telling You

I built a business around accessibility — and when I hit a barrier on a website, I still don't report it. I'm tired. I'm one of the 92% who just leave. Here's what silent churn looks like from both sides, and why your analytics will never warn you.

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Erin Perkins Erin Perkins

Accessibility Isn't Sexy, But It's a Must-Have

“Accessibility is not sexy... but it is a must-have. It’s part of your business foundation.” That’s the truth. And yet, I see so many business owners still treat accessibility like an afterthought or worse, like an overwhelming, all-or-nothing project they don’t have time for.

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Erin Perkins Erin Perkins

3 Easy Tools to Make Your Brand More Inclusive

Let’s get real: most small business owners aren’t skipping accessibility because they don’t care. It’s because they don’t know where to start—and they’re already juggling way too much.

As someone who is DeafBlind and runs her own business, I know exactly how frustrating it is to be excluded from valuable content. And I also know it doesn’t have to be that way. I created Mabely Q to help businesses like yours build with accessibility in mind—without it being overwhelming.

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