Purple is one of the most beloved colors in brand design and one of the most misunderstood when it comes to color contrast. In this post, I break down when monochromatic purple palettes actually work, when they fail, and what to do about combinations like purple + orange or dark purple boxes layered on bright purple backgrounds. With real brand examples from Reverie, Maria Violeta, Aussie, NYU, Twitch, and Allison Hardy — plus the actual contrast ratios behind each one.

Accessibility isn't just a website thing. And it's not just for people with disabilities. It's a marketing strategy.

In this recap of my recent interview, I'm breaking down the simple, actionable steps every small business owner can take to make their content more accessible across their website, email, social media, video, and podcast!

Why doing this work is also just good business.

Orange is energetic, bold, and beloved by brands everywhere. It's also one of the most consistent color contrast failures in digital accessibility. In this post, I'm breaking down why orange fails WCAG standards, sharing real email examples, and confessing the orange-adjacent mistake I made in my own brand — while literally teaching accessibility.